Persuasive Communication (CP2)

Head of research group

• Monserrat María Vázquez Gestal

Researchers

Research Lines

• Creativity and publicity.
• Public relations and organizational communication.
• Political communication.
• Tourism communication.
• Communication and Sports.
• Neurocommunication.
• Emotional communication.
• Verification processes and combating disinformation.

Services

• Creation of communication plans.
• Development of communication campaigns, communication plans, and crisis management.
• Strategies and tools to combat disinformation.
• Promotional actions for tourism and sports.

Keywords

Public relations, organizational communication, institutional communication, sports, ageism, old age, tourism, protocol and ceremony, advertising, creative studies, creative thinking, advertising strategies, political communication, propaganda, public communication, electoral debates, political discourse.

Scientific output

Website